Social Media Video Production
Social video for business, agencies & TV; Ground or aerial shoots made with love in Yorkshire
Social Media Video Production
We shot this social media film for Knaresborough Town Council as a Christmas feature to encourage custom on the high street as the lockdown was easing. It was part of a communication strategy for the town. It was organically shared 265 times locally and hit it’s target of being viewed in the local community.
In many ways, this film did not obey any of the rules set out of social films. It’s un uncharacteristically long film for Facebook, but it maintained engagement throughout and got the message across. We worked with the brilliant Jennifer Howson and the Reverend Garry Hinchcliffe on the production, and the script was written in house.
Producing social media film needs to fulfil one basic requirement; relevancy. The reason this film was successful was not because of the quality of the script, which was high, but because of the fact it was tied to a location and to a community. To make your film successful you need to connect to your community.
If you have a business then you most likely use social media. You have the opportunity to reach a large audience, so getting the right company to make the right film for you will have a huge positive impact.
Here are four examples of different types of corporate film and social media videos. We can produce anything you have in mind for different platforms.
Your video can take several forms:
• Story based
• Product based
• Testimonial based
You can even opt for a longer social media film that would work well as a YouTube promotion.
The social media film campaign above, was part of a Christmas campaign taking a funny look at the product in question, and emphasising it’s value to the customer – convenience in social situations.
The below video is an example of a product video with a full lighting rig to emphasise the beauty of the product.
This stage of the process can take some time. It involves looking at your objective and who your target audience will be. Really good advertising evokes an emotion. It shouldn’t seem like you’re selling a product at all.
How we approach this stage depends on you and your business. You might require a detailed storyboard, a visual comic strip of how the video or film will play out. Or we might take a camera, with an idea in mind and see how we go. It needs to speak to the needs of your business and that includes factors such as resources and budget.
Social Media Video: Testimonials
A properly lit testimonial film can enhance the perceived value of your brand.
The best people to sell your products are the ones who are happy with them. But whilst lighting and sound are our bread and butter, the chances are that they aren’t for you.
Below you can see how we used proper lighting to create the smooth, high key, professional look you can see in this video for local business ‘My Time Therapies’. In York. Work like this can be inexpensive and very effective if you are on a budget.
Social Media Video: TV Too?
TV advertising isn’t only accessible to huge brands. Your business can have the same opportunity and we can create broadcast-quality and broadcast-cleared video that can be shown on TV. On-demand services such as ITV Hub can be a great outlet for your film and it’s more affordable than you think.
It’s possible to target your TV advertising the same way you would on social media. The good news is your audience can’t skip the video and your offering is fact checked to promote trust in what you’re saying.
We’ll usually include a social media friendly version of all our films because we understand you’ll want to use them on all your accounts to maximum effect.
Learn more about our TV advertising here.
The Power of Social Media Video Marketing - public health
Video and film can be a very effective way of changing public opinion on health-related issues.
We’ve been lucky enough to work with Yorkshire Cancer Research who took advantage of our social media video services and created a public health video about vaping. We went on to produce a series of films for them to be shown on No Smoking Day that would highlight the public health concern and the related issues it presents.
The social media version was watched many thousands of times and shared internationally within the space of a few days. The key to success was doing something relevant to the audience and releasing it at the right time.
What we do:
We produce video content on behalf businesses, agencies and TV production companies in the Leeds and Yorkshire area from the air and the ground. We work for national brands and small businesses. We are fully licensed by the CAA to fly drones. We create corporate, social media and TV advertising assets as well as photography.
Our Mission is…
…to create financial or social prosperity through the use of video while having fun.
How we do this:
- By listening to what you need and challenging what you think your value is
- By getting you to think deeply about who you are and who your clients think you are
- By doing the right thing
- By encouraging our people
- By buying our equipment from local shops and encouraging the use of local talent
- By turning up on time and doing what we are asked to, professionally and safely.