Social Media Video Production
Social video for businesses, agencies and TV; shot on the ground or in the air. Made with love in Yorkshire.
Social Media Video Production
Radar Film creates a range of corporate film and social media videos for a various applications. On this page there are 4 different types of social video; story based, product based, testimonial and longer form social film for Youtube promotion
Above we have a story based social media video. Shot as part of a series of 4, each of them gently mocking the English summer, this video formed part of a campaign in Summer 2019.
Videos such as these require some time in pre-production with careful consideration to be given to your key market demographic, the target platform and also the talent required to make it all happen. This approach to social video production, is to entertain rather than to ‘sell’
The videos below are different again; These are two types of product based social films. They are designed to feature the benefits of the client’s various products. In common with other social videos, they tend to be short and foccussed towards on screen text for an ‘auto play’ environment.
The Power of Social Media Video Marketing - public health
As part of our mission statement to make value from values we’ve done a fair amount of work for Yorkshire Cancer research (YCR) YCR took advantage of our social media video services by co-creating a public health video about vaping. There is considerable media focus on the issue of vaping at the moment, so YCR were looking for some social media production to offer clear and concise guidance around the issues it presents.
We created a series of films for them on no smoking day to try and offer some clear, public health endorsed view on the issues it presented. We created a longer film of around 3 minutes and then a social media video version. The social version was watched many thousands of times and shared internationally within the space of a few days. The key to success in this regard was doing something relevant to the audience to be deployed at the right time.
Social Media Video: Testimonials
Testimonial videos are a powerful way of advocating the value of your brand to new potential customers.
Above is an example of the social media video edit, taken from Corporate ‘Talking Head’ video. It also features with it’s full length sister on our corporate film page. Shot with two cameras and a concealed radio microphone, Jenny talks clearly about the benefits she has enjoyed with our client – Set The Tone Fitness.
You’ll notice the use of subtitiles, because Social videos tend to be watched silently. The fact that it is short, gets straight into the point and leaves the viewer wanting to know more about what she is saying. This particular example was created using clips saved from the cutting room floor.
Below is an example of a longer type of social media film – this one was designed for deployment on a Youtube channel
Social Media Video: TV Too?
Have you ever thought about using the TV to advertise? With Radar Film it is possible to create broadcast quality and broadcast cleared social media video which could be used on the TV in ‘Video on Demand’ services such as the ITV hub. TV advertising is not what it used to be! It’s cheaper, better and more accessible to all businesses, whether you are a local gym or a windows manufacturer.
With TV advertising, particularly with ITV, it is possible to target your videos in exactly the same way as with a ‘social’ video. The main differences are that 1) they can’t be skipped 2) they are fact checked, and your audience can trust them at a higher level.
We usually include a social media video edit in all our projects. We know that businesses want to share their videos in a variety of ways, and so we usually create a short edit of longer films for deployment. Why not make them broadcastable and get the most from your assets?
What we do:
We produce video content on behalf businesses, agencies and TV production companies in the Leeds and Yorkshire area from the air and the ground. We work for national brands and small businesses. We are fully licensed by the CAA to fly drones. We create corporate, social media and TV advertising assets as well as photography.
Our Mission is…
…to create financial or social prosperity through the use of video while having fun.
How we do this:
- By listening to what you need and challenging what you think your value is
- By getting you to think deeply about who you are and who your clients think you are
- By doing the right thing
- By encouraging our people
- By buying our equipment from local shops and encouraging the use of local talent
- By turning up on time and doing what we are asked to, professionally and safely.