It’s not about kit, though our kit is top quality, industry standard, Sony stuff. Chris, our director was a detective in the Police for many years and was an advanced investigative interviewer specialising in serious and organised crime. He’s used to seeing people under stress and putting them at ease – that might sound odd, but the vast majority of the interviewing the Police do are with witnesses and victims or people in the street. Expect to be ‘clocked’ straight away and have your number plate memorised. Well, admittedly that is weird, but you can’t untrain some things.

Interviews aren’t about what happens when the tapes start rolling, but how the interaction begins the moment you walk through the door. It’s about building rapport, using a structured conversation model and really drilling down into the content. Producing talking head videos with us is fun and gets you thinking deeply about how you are communicating. If you can’t explain to a lay person in 30 seconds what you mean, then there is something wrong with your idea. Ever thought how you explain the theory of General Relativity simply? Well, we have. We think if you can make a complicated idea easily understandable, you are on to a winner;