How Radar Film produced a strategic corporate brand film in Leeds for a leading Yorkshire engineering firm.
When Wilson Power Solutions, a leading power and distribution transformer manufacturer based in Leeds, wanted to clearly communicate what they do, they needed more than a promotional video. The goal was to create a corporate film that showcased their work, highlighting their passion, history and engineering expertise.
At Radar Films, our Leeds-based film production team specialises in making corporate brand videos, PR content and B2B marketing assets including customer facing PPC advertising campaigns for businesses across Yorkshire and beyond.
For Wilson Power Solutions, we produced a polished corporate film designed to introduce the company in a way that feels credible, strategic and enduring.
Long-term value for Wilson Power corporate brand film in Leeds
Wilson Power Solutions has built its reputation on engineering excellence, product innovation and responsible manufacturing. As a trusted supplier to many of the UK’s largest organisations, the company needed a film that could communicate complex capabilities in a simple, engaging way.
For this strategic corporate brand film we combined carefully selected visuals with a clear narrative about the company’s purpose and expertise. The result is a film that can be used across websites, presentations, exhibitions and sales meetings without becoming outdated.
Why strategic corporate films work for growing businesses
Many organisations are constantly evolving. New facilities open, teams expand and operations change. Creating a film that relies entirely on specific locations or individual employees can mean it dates surprisingly quickly.
A strategy-led corporate brand film solves this by focusing on the bigger picture:
- What the business does
- Why it matters
- The value it delivers to customers
- Its vision for the future
This approach often provides a much longer shelf life than a purely operational film.
The role of stock footage in corporate storytelling
One of the creative decisions on this project was balancing bespoke filming with high-quality stock footage.
Stock footage is sometimes viewed negatively, but when used intentionally it can be an extremely effective storytelling tool. It can also reduce the overall cost of a corporate film by avoiding the need for lengthy shoots across multiple locations.
The key to incorporating stock footage into a corporate brand film is moderation.
At Radar Films, we use stock imagery to support a story, not replace it. The authentic identity of the business should always lead the narrative, with archive or stock visuals providing context where they genuinely add value.
Should you use employees or professional presenters?
Another consideration for long-term brand films is whether to feature employees or hire professional on-screen talent. There are advantages to both approaches.
Featuring employees creates authenticity and works particularly well in documentary-style films where the aim is to show the genuine culture of a business.
Using professional actors or presenters can make sense for strategic brand films that are expected to remain in use for many years. If key personnel change roles or leave the business, the film is less likely to require expensive reshoots, making the initial investment more cost-effective over time.
The right choice depends entirely on the purpose of the film.
Documentary vs corporate style brand films
Radar Films is best known for creating truth-telling business documentaries, films that capture the real people, conversations and culture inside organisations across Yorkshire. Authenticity is at the heart of our work.
However, projects like Wilson Power Solutions demonstrate that corporate brand films also have an important role. When the objective is to communicate what a business does, a carefully crafted brand film can become a powerful asset that supports business development for years.
For Leeds businesses looking to explain who they are and what they do a corporate brand film combines clear messaging with thoughtful, authentic storytelling.
Looking for a corporate brand film production company in Leeds?
Radar Films produces corporate brand films, business documentaries and talking head videos for organisations across Leeds, Yorkshire and the North of England. If you’re looking to create a film that genuinely reflects your business while delivering long-term value, we’d love to talk.
Frequently Asked Questions
What is a corporate film?
A corporate film is produced by a business or organisation to communicate with a defined audience. It may highlight the brand’s identity, core values, workplace culture or strategic priorities. Corporate films are commonly used for business-to-business (B2B) marketing, internal communications, investor relations and recruitment.
What is the average cost of a corporate brand film in Leeds?
It depends on several factors, including the film’s duration, the required production quality, and the complexity of the shoot. It also depends on whether the film is a one-off project or part of a wider campaign. As a guide, a short, high-quality brand film campaign typically costs between £4,000 and £6,000.
Why are corporate brand films important for your business?
Corporate video matters because people connect through emotion. Purchasing decisions are partly shaped by how a product, service or brand makes people feel. Aside from face-to-face communication, video is one of the most effective ways to convey emotion and tell compelling stories. Video can increase engagement and strengthen online visibility, particularly on major search platforms such as YouTube and Google. It is therefore an essential digital communications tool for businesses that are serious about growth.
Who are Radar Film
Radar Film is a Yorkshire film production company creating corporate brand films, testimonial videos and commercial documentaries for clients across Leeds, York, Harrogate, Ripon, Sheffield and across the UK.
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